Youma along with many Young African American Women during young adult years experience severe hair damage due to societies discriminatory standard of beauty. Hair Bloom Oil was created in 2016 as the signature clean beauty product which launch launched Youma's Beauty. It helps to restore damaged hair due to heat and chemicals. The mission is to combat Natural Hair Discrimination through premium products and comprehensible Natural Hair education.
Currently, Youma is a Professional Fashion Model in New York City featured in campaigns for brands including Gucci. Through filming her documentary "The Natural Hair Struggle In Fashion" set to release soon, She learned Natural Hair is not taught in Beauty School and after continuously experiencing on set Hairstylists who did not have the skill set to style Natural Hair Youma created Youma's Natural Hair Workshop. A sensitivity and technical training Workshop where Hairstylists finally have the opportunity to learn Natural Hair to expand their career and earn a Texture Positive certification.
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When not working on Youma's Beauty, Youma spends her time advocating for African American Human Rights on Tiktok: https://vm.tiktok.com/