As a professional Fashion Model in New York City, Youma is blessed to shoot with luxury brands including Gucci. However, she noticed one thing in common on each set. No one knew what to do with her natural hair, not the creative directors and most certainly not the hairstylists. Youma began speaking to other Natural Hair Models and realized they’d also experienced natural hair discrimination on set due to the lack of natural hair education amongst hairstylists. This enabled Youma to set out on a mission to address the issue.
The mission at Youma's Beauty is to empower all Women with natural hair and to educate society. We know the negative connotation associated with natural hair which is why we combat the injustice that is natural hair discrimination with our natural products, Natural Hair Struggle documentary and Natural Hair Workshops. We are implementing solutions that will contribute to a more inclusive society.