Youma along with many Young African American Women during young adult years experience severe hair damage due to societies discriminatory standard of beauty. Hair Bloom Oil was created in 2016 as the signature clean beauty product launching Youma's Beauty. It helps to restore damaged hair due to heat and chemicals. The a mission at Youma's Beauty is to combat Natural Hair Discrimination through premium hair products and comprehensible Natural Hair education.
As a former Professional Fashion Model Youma continuously experienced Hairstylists on set who did not have the skills to style Natural Hair. Through filming her documentary "The Natural Hair Struggle In Fashion", She learned Natural Hair is not taught in Beauty Schools so, Youma created Youma's Natural Hair Workshop. A sensitivity and technical training Workshop where Hairstylists finally have the opportunity to learn Natural Hair to expand their careers all while combating natural hair discrimination.
When not working on Youma's Beauty, Youma spends her time advocating Black Rights to her Tiktok audience: https://vm.tiktok.com/