Youma began her natural haircare journey in 2016 after trying different natural ingredients inspired by her West African roots,  she created the signature Hair Bloom oil, drastically improving the growth and health of her hair. She began gifting then selling Hair Bloom on Facebook to her friends and Youma's Beauty was born.

The mission at Youma's Beauty is to empower Women with natural hair and educate society. We know the negative connotation associated with natural hair which is why we fight the social injustice that is natural hair discrimination. With initiatives aimed at raising awareness for this issue and creating solutions, we promise to make a big impact in 2020.