Youma's Story


Youma began her natural haircare journey in 2016 after graduating high school and suffering heat and chemical damage due to relaxers, weaves, flat irons and other unhealthy hair practices. After trying different natural ingredients inspired by her West African roots,  she created the signature Hair Bloom oil, drastically improving the growth and health of her hair. She began gifting then selling Hair Bloom on Facebook to her friends and Youma's Beauty was born.

Our mission is to connect and empower the curly/coily hair sisters to love and maintain their natural hair with our amazing products. We understand the social injustice women endure in regards to the negative way society perceives this hair type. We also understand this is the reason women experience hair loss by implementing unhealthy hair practices into their hair regimen to conform to societal pressures.  We're ending the social injustice that is natural hair discrimination. With social initiatives aimed at raising awareness for this issue and creating solutions that will make a change, we promise to make a big impact in 2020. Our promise is to change the way society views curly/coily hair one Hair Bloom oil at a time.