Youma began her natural haircare journey in 2016 after a journey of self discovery and acceptance. After trying different natural ingredients inspired by her West African roots,  she created the signature Hair Bloom oil, drastically improving the growth and health of her hair. She began gifting then selling Hair Bloom on Facebook to her friends and Youma's Beauty was born.

The mission at Youma's Beauty is not a simple one but we strive everyday to empower women of color to love and maintain their natural hair with our amazing products. We know the negative connotation associated with natural hair which is why we're ending the social injustice that is natural hair discrimination. With social initiatives aimed at raising awareness for this issue and creating solutions, we promise to make a big impact in 2020.